About Back Bone BMX
A BMX Shop From 2005 - 2025. 2025 onwards marks the next step in the journey, Backbone BMX Clothing Brand.
February 28, 2025 marks our last day as a BMX shop.
A note to existing customers who ordered before 28/2/25:
Don't worry! Your orders are being processed and will be sent out as normal. We appreciate your order making it in before the March 1st cut off date.
We are taking the next step in our journey, focusing entirely on building Backbone BMX as a brand that focuses on clothing BMX riders want to wear.
"Through a lot of thought, I’ve realised that I can do more for BMX as Backbone BMX the clothing brand, than a shop.
A shop is limited in building the scene, because of the competitive nature of shops, or even the area that it’s from. Events, jams, comps, coaching – building BMX - is a big focus of Backbone.
As a clothing brand, Backbone can put any event, in any town, and it will be received positively by the shop of the area, helping them with sales and making sure riders in that area are given reasons to ride.
Backbone can sponsor anyone from anywhere in the world.
I couldn’t do that as a BMX shop with the two previous examples, because that would be seen as encroaching on ‘rival’ shops’ territory.
I believe that Backbone BMX has been more than a shop for a long time - it’s a representation of real deal BMX.
I want people to feel like they have a brand that represents them as a real deal BMX rider.
I want to do the best job I can for Backbone to be the Backbone of BMX worldwide, the same way a local BMX shop was meant to be in 2005.
I want riders to feel like it’s a beacon for them, to be proud to wear it and show the world they are a BMX rider (even if the rest of the world doesn’t know it).
A very sincere thank you for your support over the last 20 years, it means the world!
I hope you will get behind us as we take our next step in our journey as a BMX clothing brand... hopefully you find some rad Backbone BMX clothing items you like!
We will be here, supporting BMX like never before - just doing it a little differently now.
Please listen to the full podcast explaining the decision here. It explains the decision in a lot more detail.
Thank you for your support."
Tyson Jones-Peni
Owner
Backbone BMX
A BMX brand from 2005 'til infinity.
Our History as an Australian BMX shop 2005 - 2025
Above: Even BMX Freestyle Olympic gold medalist Logan Martin has attended one of our events!
Back Bone started as a dream by founder Rhys Williams in early 2005.
Rhys visited local skateparks in Canberra with a couple of small boxes of BMX parts in the back of his ute, where riders were stoked to pick up parts they needed.
This was enough for Rhys to decide to leave his trade as a plumber and open Back Bone BMX shop in Canberra.
Back Bone BMX became a hub for riders in the Canberra area, thanks to Rhys' dedication to growing the BMX scene by running different events and jams. Rhys was also respected across Australia as being a die hard trail builder (something he still does today!).
In 2005 there was only a small handful of BMX shops Australia wide - online stores weren't prominent at all in the BMX industry, but Rhys knew he needed a website for riders to get in touch with Back Bone BMX.
He employed BMX rider Tyson Jones-Peni in late 2006 to make the website.
By September 2007, the online shop had launched and we were very quickly able to help BMX riders out with BMX bikes and products all across Australia.
We now reach riders in the most rural parts of Australia, as well as across the world.
We’ve been lucky enough to make a lot of new friends, whether it be when customers set foot in the store, with a high five at the park, when a rider comes to collect their prize for a jam we’ve put on, or through the orders we pack each day.
It puts smiles on our faces to send BMX parts to other BMX riders.
It’s pretty exciting to think about where we’ve come from and we’re even more excited to think about what we have planned in the years to come.
Not long after the shop opened in Fisher, ACT. 2005/2006.
The Back Bone of the BMX community
It's much more than just selling BMX bikes for us.
We live and breathe BMX - and that means building the BMX community and growing BMX in a positive way.
Whether it's through building jumps, building ramps, coaching kids, running events and hosting our BMX podcast 'The Back Bone Zone', we are obsessed with BMX and want to see the community enjoy BMX like we do.
Our love of running BMX events has gone from strength to strength with our current event ‘ACT Jam’ running for 12 years and becoming the biggest and most spoken about BMX event in Australia, thousands of riders from across the globe arriving in Canberra for the event.
This has led to us creating our own BMX club, Club Back Bone, to try to help BMX grow in a positive way. Club Back Bone is used as a 'lobby group' to benefit BMX in Australia, helping to push for facilities, events and to help the BMX community.
Everything we do at Backbone BMX ultimately comes down to making sure that BMX lives and grows in a positive way. There's nothing we are more passionate about.
Some of our history as a BMX shop in photos.
Here's just some of our history. From event flyers, to team trips, to memorable sessions, Back Bone BMX has reached riders across the globe.. We are forever grateful.
