Likely the biggest announcement we have ever done. I'm excited for the next step. Support us on the journey as we make our next move in BMX! Buy something Backbone & rep it.
A BMX Shop From 2005 - 2025. 2025 onwards marks the next step in the journey, Backbone BMX Clothing Brand.
February 28, 2025 marks our last day as a BMX shop.
A note to existing customers who ordered before 28/2/25:
Don't worry! Your orders are being processed and will be sent out as normal. We appreciate your order making it in before the March 1st cut off date.
We are taking the next step in our journey, focusing entirely on building Backbone BMX as a brand that focuses on clothing BMX riders want to wear.
"Through a lot of thought, I’ve realised that I can do more for BMX as Backbone BMX the clothing brand, than a shop.
A shop is limited in building the scene, because of the competitive nature of shops, or even the area that it’s from. Events, jams, comps, coaching – building BMX - is a big focus of Backbone.
As a clothing brand, Backbone can put any event, in any town, and it will be received positively by the shop of the area, helping them with sales and making sure riders in that area are given reasons to ride.
Backbone can sponsor anyone from anywhere in the world.
I couldn’t do that as a BMX shop with the two previous examples, because that would be seen as encroaching on ‘rival’ shops’ territory.
I believe that Backbone BMX has been more than a shop for a long time - it’s a representation of real deal BMX.
I want people to feel like they have a brand that represents them as a real deal BMX rider.
I want to do the best job I can for Backbone to be the Backbone of BMX worldwide, the same way a local BMX shop was meant to be in 2005.
I want riders to feel like it’s a beacon for them, to be proud to wear it and show the world they are a BMX rider (even if the rest of the world doesn’t know it).
A very sincere thank you for your support over the last 20 years, it means the world!
I hope you will get behind us as we take our next step in our journey as a BMX clothing brand... hopefully you find some rad Backbone BMX clothing items you like!
We will be here, supporting BMX like never before - just doing it a little differently now.
- Tyson Jones-Peni
Owner
Backbone BMX
